Why Audience Research is Imperative

Different audiences require different approaches

Not only is it important who your target audience is, its almost more important to make sure you are approaching each campaign or public relations newletter in the most efficient way. Some people may recieve a flyer campaign totally differently than they would an electronic email campaign. Certain campaign formats can be more efficient and more action provoking than others based on what demographic you are targeting.

Helping local business

I currently work for a local nail salon called La Fleur Nails & Spa in Norman. I manage their social media and provide fun and trendy content to hopefully attract more business in the long run. La Fleur's target audience is college aged girls who want trendy and classic nails. Guests want to feel pampered, so that is exactly what I would like to convey through their branding. With a flowy, earthy and floral but still modern and contemporary design I think it would perfectly convey the purpose and ultimate goal of the salon.

Describing the visuals

I think its important to have a mix between type and image designs simply because even something that seems as small as what font or color type you use can attract or be off putting to the audience. After speaking with the client, you can better decipher which direction it seems like they want to go in.