Reflecting on Digital Designs

How can color, size, font, and other characteristics change the composition of the content?

This semester, one of the biggest pieces of advice I have learned is to plan things out in a very detailed way. The amount of times I had to go back and correct my work when using Photoshop and InDesign is ridiculous. I like how we have been utilizing paper rough draft copies as it allows for more creative freedom.

Target audience & stakeholders

Aiming a shot in the dark at your stakeholders can be a huge mistake. Not clearly deciding what direction, what niche, and what ideal desires your target audience has been a huge failure of past pr professionals. Trying to appeal to everyone means that you won't nail any of your target audience right on the bulls-eye. It is best to pick a direction and stay close to that. That allows you to totally encapsulate your audience with your content.

Powerpoint & email marketing

It is imperative that your brand image is consistent across all profiles. It would not make sense for your email marketing subscription to incorporate a purple logo if your brand colors are grey and black. Everything is relative to what kind of niche and market you are targeting. The kinds of wordage, slang, and overall dialect are so important to each individual audience. Especially formatting, you have to reformat for each different platform or things can turn out wonky.

Another thing I found interesting is the process of formatting an e-newsletter. The captions must be relatively short and concise to keep the attention of readers more efficiently.

How to: business branding

Relating back to the last point, having a consistent flow between pieces of content supports your professionalism. When things have spelling and grammatical errors, do not make sense, or do not immediately give off their brand aesthetic. The ultimate goal is to get people to be familiar with your brand without even having to see the logo. Mcdonald's is red and yellow, you see it and immediately think of the brand without any logo because of how well they branded themselves.